Reaching Local Residents
For any local council, keeping the residents of your Local Government Area (LGA) informed of
07/01/2024
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Direct mail is a highly effective way to distribute printed marketing materials directly to your customers. Unlike broader forms of marketing, it doesn’t rely on mapping or demographics but instead is sent to a carefully curated list of known customers or leads. At Smart Distribution Solutions, we offer nationwide direct mail services, ensuring your marketing reaches the people that matter most to your business.
Targeted direct mail builds stronger relationships by speaking directly to individual customers in a personalised, tangible way. Here’s how:
A successful direct mail campaign starts with an accurate mailing list. Whether it’s compiled from online sign-ups or promotional events, we help you organise your list and ensure it’s formatted for seamless delivery.
Mailshots keep your customers informed about essential updates—be it new branch openings, promotions, or changes to business operations. Sending targeted mail directly to your audience is an effective way to ensure your message is received.
Direct mail is perfect for delivering promotional content to customers already engaged with your brand. With tailored messages, you can offer exclusive promotions to those most likely to respond.
One of the best examples of direct mail’s power comes from a local authority project. The council needed to deliver important information to its residents. Smart Distribution combined direct mail with Door Drop and SMART Mapping to target specific households and reduce wasted print, ultimately saving the council 10% in distribution costs while delivering critical information to the right audience. This demonstrates how direct mail can be a precise and cost-effective solution within a larger marketing strategy.
Whether your mailing list has hundreds or thousands of entries, we’ve got you covered. With Smart Distribution’s direct mail services, your campaign can reach homes across the UK, ensuring widespread coverage while maintaining a personal touch for every recipient.
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