With a new product innovation, an international automotive brand wanted to change perceptions about their vehicles and their previous technology. Working with their advertising agency, SDS developed a bespoke targeted door drop plan around 120 outlets to drive footfall into dealerships for sales teams to connect and engage with potential customers.
Combining profiling techniques with local market knowledge to identify households offering greatest potential for sales.
Establishing the customers owner profile, subsequently matched to known customer groups.
Refine targeting for individual dealers using SMART mapping to produce individual distribution rounds of 5,000 best prospects in territory for 120 dealerships.
11,842 inbound phone enquiries
3,213 prospects attending
467 test drives
98 orders on the day
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