Healthcare
To formulate a marketing plan to locate and market to potential service users for a national in-home care brand.
06/20/2024
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To formulate a marketing plan to locate and market to potential service users for a national in-home care brand.
Client had traditionally steered marketing towards end service users only.
Our targeting models identified an additional audience, selected family members that are looking for care on behalf of relatives.
The targeting model was expanded to include both groups and target rich areas were selected for campaign delivery.
Feedback from initial tests showed a significant uptake. This led to a secondary campaign to recruit staff to cope with increased demand, with both campaigns being rolled out nationally.
At Smart Distribution Solutions, we understand the critical importance of reliable communication in the healthcare industry. We specialise in providing the healthcare sector with targeted mailing solutions that ensure that your essential messages reach service users, their families and healthcare professionals precisely and securely.
Targeting is the key to a successful mailing campaign. Our advanced SMART mapping techniques ensure the right messages reach the right people. We tailor our solutions to the specific needs of the healthcare industry, ensuring timely and relevant communication.
We use a range of data sources to build a comprehensive profile of your target audience, including demographic and behavioural data, alongside personal preferences. By analysing this information, we can create personalised messaging that resonates with your audience, leading to increased engagement and higher response rates.
Discover how we leveraged our advanced targeting models to help a national in-home care brand expand its reach to include family members of service users, significantly increasing its service uptake. The campaign’s success led to increased demand and a nationwide rollout for service promotion and staff recruitment. This case study showcases our ability to adapt and scale our solutions to meet our client’s evolving needs.
To formulate a marketing plan to locate and market to potential service users for a national in-home care brand.
Transform your healthcare communications with Smart Distribution Solutions. Contact us today to start planning your targeted mailing campaign and take the first step towards more effective and secure healthcare communications.