How targeted door-drop distribution delivered a 5.2 redemption rate for Gordale Garden Centre and managed to 10 the Industry Average Voucher Redemption Rate.
During peak Christmas trading, Gordale needed to:
Increase local footfall
Stand out in a crowded retail environment
Prove ROI from offline marketing
Avoid wasted spend from untargeted leaflet drops
Traditional approaches were not delivering the level of engagement required.
Smart Distribution delivered a targeted door-drop marketing campaign combining data-led distribution with standout festive creative.
What was done:
Targeted high-value local households
Distributed a bespoke, penguin-shaped Christmas voucher
Implemented barcode scanning for full performance tracking
The creative doubled as both a brand piece and a scannable voucher, making redemption frictionless in-store.
This campaign proved that door-drop marketing can outperform digital channels when executed strategically.
voucher redemption rate
industry-average performance
Clear attribution between distribution and sales
Strong uplift in seasonal footfall
“Smart Distribution provided a successful campaign for us. Phil’s support in identifying target postcodes based on our data profiling was a key factor in the campaign’s performance. The door drops integrated well with our wider strategy, and we have seen a high rate of voucher returns since the distribution.”
Gordale Garden Centre
Precise household targeting
High-impact physical creative
Voucher-led tracking and accountability
Retail-focused distribution expertise
Smart Distribution helps retailers drive real-world results with targeted, accountable distribution.
Garden centres
Destination retailers
Multi-site retail operators
Marketing teams seeking measurable footfall growth
Request a campaign consultation
