Maximising Impact: Exploiting Print Formats for Door Drops

In the digital age, where screens dominate our attention, the power of print should not be underestimated. Door drops, a traditional yet effective marketing method, offer a tangible and direct way to reach potential customers. To make the most of this opportunity, businesses can exploit various print formats to captivate their audience and leave a lasting impression.

Adding a Personal Touch

In this article, we’re going to look at five simple ways to do just that and maximise your direct marketing campaign.

Improving Omnichannel Marketing with Direct Mail

Omnichannel marketing refers to utilising all the advertising channels at your disposal. A truly omnichannel marketing campaign will include the main social media platforms (Instagram, Twitter, and Facebook), video streaming sites like YouTube and TikTok, advertising in print media, on the radio, and even on television if budget allows.