Gordale Garden Centre
How targeted door-drop distribution delivered a 5.2% redemption rate for Gordale Garden Centre
01/29/2026
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Precision leaflet, direct mail and Royal Mail door-to-door campaigns, powered by local insight – not guesswork. Your customers live nearby. They buy seasonally. They respond to print. SMART helps you reach the right households in your catchment, with less waste and more impact.
Garden centres already invest heavily in leaflets, door drops and direct mail, but too often those campaigns are built on:
Broad radius maps
Outdated postcode sectors
Blanket distribution
Guesswork about who really lives where
The result is wasted print, wasted delivery, and missed opportunity.
Local marketing only works when it reflects how people actually live.
SMART is not just a distributor.
We are your local marketing intelligence partner.
We combine:
Delivery and fulfilment expertise
Royal Mail and door-to-door capability
Multi-source local data
Practical retail insight
So every campaign is built around real catchments, real households, and real buying behaviour.
Because SMART targeting is more accurate, most campaigns require lower distribution volumes.
That means:
Less spend on print and delivery
Less wastage in low-value areas
Higher response rates
Better return on marketing investment
We are comfortable recommending less delivery when it produces more results.
Using Land Registry-driven home ownership data, SMART can identify:
Owner-occupied houses
Excluding flats and unsuitable properties
Homes that have recently changed hands
This enables powerful campaigns such as:
“Welcome to Your New Home” mailings from your garden centre, delivered when households are:
Planning their garden
Buying plants, tools and furniture
Making long-term purchasing decisions
These customers are some of the most valuable you will ever acquire.
Each campaign is built around local demand, timing and catchment behaviour.
SMART works with garden centres across every season, including:
Plants, compost, garden preparation
Outdoor furniture, BBQs, entertaining
Bulbs, shrubs, landscaping
Café promotions – mid-week footfall and repeat visits
Trees, decorations, food and gifting
Smart Distribution delivered a targeted door-drop marketing campaign combining data-led distribution with standout festive creative.
How targeted door-drop distribution delivered a 5.2% redemption rate for Gordale Garden Centre
"Smart Distribution provided a successful campaign for us. Phil’s support in identifying target postcodes based on our data profiling was a key factor in the campaign's performance. The door drops integrated well with our wider strategy, and we have seen a high rate of voucher returns since the distribution."
Gordale Garden Centre
One partner. Full accountability.
SMART manages everything:
Data and targeting
Print fulfilment
Door-to-door delivery
Royal Mail distribution
You get a single, accountable partner focused on local performance.
Deep understanding of local retail
Market-leading targeting accuracy
Proven delivery expertise
Lower volumes, higher results
No wasted distribution
Smarter insight. Better delivery. Stronger local performance.
Book your free SMART Catchment Review.