FROM A TOUCH POINT TO A TALKING POINT

When, how and where you reach your potential customers can all heavily influence how your brand is perceived and, as we’ve discussed, doordrop and direct mail offer marketers some of the most exposure and viewing time of any advertising platform but when you’ve got that attention, how do you convert that into sales and enquiries?

Correctly utilised targeting data allows you to better understand your audience, their needs, their potential pain points and their buying habits, giving you a clear set of boxes to tick when forming your creative ideas.

Data isn’t just for targeting, it’s an invaluable tool for understanding how your potential audience thinks, their habits and the potential for your product or service to enrich their lives.

If you’re speaking to your customers and addressing their wants and needs directly, you’re far more likely to spark the types of conversations that will generate you results compared to taking a generalised approach.

Our SMART Insights can help you to build a robust framework for both your targeting and your creative, giving you detailed insights into not only WHERE your customers are, but also WHO they are, helping you to take your marketing from a touchpoint and making it a real talking point.