A welcome alternative to digital marketing
During lockdown many businesses embraced the internet, seeing it as a way to continue trading in spite of the new restrictions. However, in the six months since, many consumers are reporting digital fatigue. This relates to an abundance of e-mails, Facebook and Instagram adverts, targeted Google Ads and more, every time they go on line. The appearance of physical marketing literature through the letterbox – be it from our local door drop team or via agreement with Royal Mail – is now a welcome break from the bombardment of online advertising and receives greater attention as a result.