Benefits of Direct Marketing for Start-up Companies

Benefits of Direct Marketing for Start-up Companies

As a start-up business, a key concern is how to build up your customer base. Whether you are opening a club or restaurant, a retail outlet, or are part of the service industry, you need to get eyes on your business if you are going to grow. In the early days of your business, funds are often limited, which means you have to look at the most effective way to get your name out there.

Direct marketing – where printed promotional materials are sent direct to prospective customers’ homes – is one of the best choices for start-up enterprises. Here at Smart Distribution Solutions, we specialise in this form of marketing and know how well it benefits new and growing companies.

These are just a few of the key benefits:

Targeted Marketing

One of greatest advantages – indeed, the entire point – of direct marketing, is that you are targeting it towards a specific demographic. We help you draw up a picture of your ideal customer and, using our considerable data resources, put together a distribution plan that includes a high-likelihood of including that target market. This improves your chances of finding good leads.

Local Focus

If you are a customer-facing business, you will need to target customers within a narrow radius around your place of work. With direct marketing, we can arrange door drop distribution specifically targeted to key neighbourhoods around your business. The ensures that your marketing budget is focussed entirely on attracting local foot traffic.

Great Return on Investment

Because direct marketing is so tightly-focussed on audience and location, it offers tremendous returns on investment. Unlike online advertising, which may get overlooked or never even reach your intended market, properly-researched direct marketing ends up in the hands of people you want to know about your business. This reduces waste in your promotional literature, offering greater returns on every successful conversion.

Versatile Approach

There are many types of direct marketing available to a start-up business – everything from door drop distribution and Royal Mail’s door-to-door service, to Newshare, addressed direct mail, and more. This allows us to tailor your direct marketing approach to suit the unique needs of your business. If one tactic doesn’t seem to be working, we can try another that may bear better results.

Get In Touch

For assistance in putting together the perfect direct marketing package for your start-up business, contact Smart Distribution Solutions today. Call us on 0151 644 9475 to arrange a free consultation with a member of our team.